Філіп boiler - the basics of marketing. Kotler Philip: biography, career, special life F kotler biography

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Entry

The current folding light has all the blame for marketing. Selling a car, driving a robot, picking up a cost for the benefit of consuming an idea, and engaging in marketing. We need nobility, well, rinok, hto nyu dіє, yak vіn funcіonu, yaki yogo drink.

We need to know about marketing and our roles of survivors, and our roles of huge people. There is a lot of money for us to sell, and we are guilty of developing the methods of getting stuck. The knowledge of marketing allows us to be more sensible about buying toothpaste, frozen food, a personal computer or a new car.

Marketing is one of the main disciplines for professional people in the market, such as salesmen, distribution traders, advertising managers, marketing presenters, who manage new and branded goods only. Їm it is necessary for the nobility, how to describe the market and rozbiti yogo on the segment; how to evaluate the consumer, to feed and recharge the guests within the framework of the whole market; how to construct that viprobuvati goods with the necessary power for the market; how to convey the idea of value to the goods to the customer; as you vibrate in the middle of the middle, if the goods appear accessible and well presented; as an advertisement for a product, whoever knew it and wanted it to come. The professional child is guilty of the market, without a doubt, mother is a great accumulation of knowledge and intelligence.

Eager to vivchat marketing can know without books on this subject. If you want to find the right hand-handlers, you are on top of the world of science, more about leather marketing is necessary for the nobility of the majestic mass of views. For the first time, marketing before starting up will need to know more about the basics, so you don’t drown in the sea of specific details. The very position of this approach and the proponated book “Fundamentals of Marketing. Short course ".

Vodnochas book "Fundamentals of Marketing. A short course "do not look like a long-distance excursion. The topic is still groaning, sob is interrupted by schematic statements. From the bottom of the line, there are some differences from practice, and they are illustrating the drama of the day-to-day marketing: the failure of the cable TV system of the Ci-bi-es corporation; endless prototype of “Coca-Coloya” and “Pepsi-Coloya”; zlit on the market of beer company "Miller" from food on another place; injecting female salesmen from the company "Eyvon" for purchases that do not go outside the house; she was also responsible for the campaign of the Columbia Records company for the popularization of the Men et Work orchestra; the price of the side-by-side computers market is too small. bud. The head of the skin will begin to describe a certain basic approach to the marketing sphere. Apply, to be guided along the skin break, with real action to remind dry views about marketing to bits of life.

Pratsuyuchi over the book, I cherish a number of principles.

Її maє buti tsіkavo chitati. All the main moments that are needed by the nobility and the everyday market, and the peasant community are at their disposal. The development of the development is logical from chapter to chapter. Viklad maє ґruntuvatisya on tribute to scientific doslіdzhen, and not on the sensitive basis of those domislahs and buti we will focus on the problems of management. My meta is to educate the reader to the highest quality solutions in the field of marketing.

Filip Kotler

Provide material for the lodging

At the bottom of the list there are no special prizes for students who want to receive marketing training. Main axis

Viklad tseley. For preparation before sprinkling the material, skin razor-vyklad put in front of her goals.

Pochatkova headband. The head of the skin is going to get started with a short breakdown of marketing practice, and bring it to the main material.

Digital data, tables. The main provisions are the principle about how to be found at the bottom of the illustration.

Врізання. With the help of the effort of the book, the visions of a special rank are induced by the addition of the attachment and the insight into the vision.

Summary The skin chapter ends with short repetitions of the vicelories at their basic principles.

Food for discussion. The head of the skin can do it for food, so he will love the whole lot of the Victory in this material.

Basic understanding. On the surface of the skin it is directed to understand the new ones.

Program. For two supplements, "Arithmetic for Marketing" and "Care for Marketing Spheres", additional material is generated, which becomes a practical interest.

Chapter 1. Social ambushes marketing: satisfaction of human needs

Tsilі

Having become acquainted with the tsim razdilom, guilty vmіti:

1. Date of registration to marketing and a statement about his role in the economy.

2. Take five steps to manage marketing.

3. Answers, who are checked out from the system of marketing of buyers, sellers and peers.

4. Explain how to reprimand the marketing of the organization.

Increasingly injected marketing into spouses

Marketing to get interested in the skin for us at any day of our life. Mi prokidamosya, if the "Sears" radio announcer is included in the song by Barbry Streisand, followed by a commercial from the United Airlines air company about shipwrecks in Hawaii. At the baths, clean your teeth with Colgate paste, use a Gillette razor, clean your mouth with Listerin antiseptic, obscene hair with Revlon varnish, and cleanse your toilet without the need to fix those parts of the toilet. Mi nadyagaemo jeans "Calvin Klein" and "Bass" cords. In the kitchen we drink a bottle of Minit-made orange juice, put Kellogg crunchy rice in a bowl and pour it with Borden milk. In a dozen hours, a cup of "Maxwell House" kawi with two teaspoons of "Domino" candied sack was drunk, and one hour they chewed on a bun "Sara Li". We buy oranges, grown in California, cava, imported from Brazil, a newspaper, taken from a Canadian tree, and news reaches us by radio from far away Australia. We will send you, we know, in the new Chergov catalog to the Metropolitan Museum, a list from the trade representative of the insurance company "Prudential" from the proposition of business services and coupons that allow you to spare pennies when buying our lovers of vintage goods. We walk from the house and go to the Northbrook Court shopping center with the Neiman-Marcus, Lord and Taylor, and Sears department stores, and hundreds of shops crammed with goods from the pidlogs to the stele. Let's take a loan at the Nautilus fitness and health center, get a haircut in the Vidal Sassoon salons, and for the additional services of the Thomas Cook Highway Bureau, we plan to take a trip to the Caribbean Sea.

Everything has become possible for the marketing systems, moreover, because of the minimum costs from our side. Vona took care of us a bit of life, about which our successors could deprive us of life.

Sho take marketing

Well stand for the understandings of "marketing"? Most pomilkovo otnozhnyuє marketing zbut and advertising.

I’m not wonderful! Also, Americans are constantly learning TV commercials, newspaper advertising, direct postal advertisements, and travel salesmen. There is a lot of time to sell it. To build, as we do not have to go through death, tribute to that commerce.

That is a lot to be amazed at, knowing that they have found the right element for marketing, they are not scared. Zbut is deprived of the top of the marketing iceberg, one of its functions, and often not the best. As soon as the market has been kindly corrected over such distributions of marketing, since it is the appearance of the living needs, the distribution of all kinds of goods and the establishment of a certain price on them, the improvement of the system, the comradely

Kozhen knows about so called especially the moves of comrades, for those who live to fall in love with NATO. If the Іstman Kodak company opened the Іnstamatic type photo cameras, the Atari company - the first video games, and the Mazda company - the PX-7 sports car, the stinks bully were filled up with replacements, so I took the tropon that hour is needed. Not comrades, but virobi, who are clearly seen from the new ones and convey to those who live in the new vigodi.

One of the provincial theorists of management problems, Peter Drucker, put it this way: “Meta to marketing is to create a Zusilla from an unproductive basis. Yogo meta - so kindly know that customer's intelligence, that the product and the servant will definitely go to the rest and sell to themselves. "

Tse zovsim does not mean that zusilla zbutu that yo stimuli to consume their meaning. What is more, it’s about those who smell like a part of a large-scale “marketing complex”, so that a set of marketing efforts that need to harmoniously tie one with one in order to reach the maximum inflow on the market.

Our axis is marketing.

Marketing - a kind of human dyyalnosti, direct satisfaction of needs and demands from viglyadi exchange.

To explain the meaning of the meaning, it is possible to understand the following: consume, consume, drink, product, exchange, please tarinok.

Consume

A vivid idea, which lies in the basis of marketing, є the idea of human needs. I will need it in such a way.

Requirement- Feel like seeing a human marriage of something.

Consume people who are smart and foldable. Here, there are the main physiological consumption in їzhі, clothing, warmth and safety; і social consumption from spiritual closeness, injected and courtesy; that particularity is consumed by the knowledge that it is self-depicted. Consumers are not set by the Medison Avenue, but by the outward warehouse nature of people.

As soon as the demand is not satisfied, the people can smell that salty salt. And what is more meaningful for a new and chi іnsha need, we are more worried. Lyudin is not happy to beat one of two: or to take care of the jokes of an object that will satisfy the demand, or try to muffle it.

Consume

Another marketing idea is the idea of human consumption.

Requirement - demand, scho took a specific form, depending on the cultural level and special features of the individual.

The hungry resident of the Bali Island needs mango fruits, a young pig and kvass. For a hungry resident of the United States - a bun with chopped steak, lined with shavings and a bottle of coca-coli in an olive tree. Consume to rotate in objects that will be satisfied with the satisfaction of the need in a way that lures the cultural structure of the suspension.

In the world of progressive development of the suspension, consumers grow up. People go to a large number of objects to awaken the culture, interest and bazhannya. Virobniks from their side are trying to straighten out ideas for stimulating the mother's friend. The stench is rewound to formulate the ringing between the tim, and the stench is vypuskayut that the needs of people. The product is promoted as the satisfaction of one and the same low specific requirements. The marketer does not need it, it’s already there.

Sellers often wander consumer goods. The wiper of drill bits can be used, as long as you need a bit, so as for us you need a drill bit. When the goods appear, which can be drilled more beautifully and cheaper, a new demand will appear at the customer (from the goods-novints), he wants the demand to be overwhelmed with kolishnya (sverdlovina).

To drink

Consume people practically bezmezhnі, and the axis of the resource for їhny contentedness nesmezhenі. Luddin's identity is picked up by those comrades, who deliver the best satisfaction at the border of the financial possibilities.

Power up - the price of the need, supported by the purchasing power.

It is not important to overhaul to drink a specific suspension for a specific hour. For example, in the 1970s, 200 million Americans bought 67 billion eggs, 250 million chickens, 5 million hair dryers, paid 133 billion passenger-miles on domestic flights of the country and over 20 million lectures in English language education. Our fellow servants gave birth to more than 150 million tons of steel, 4 billion tons of more and less industrial goods. And in order to get more power from the economy, it should be estimated at $ 1.5 trillion.

Suspension could be used to commit an offensive to an offensive fate, out of the power supply in advance. It’s the very same way to travel around the land in a centralized way by the planned economy. Protect drink is an indicator of lack of strength. People come up with speeches, like ninety at the walk, and the stink of being smart for being smart for being smart. The change to the choice can be the result of the change in the price of income. K. Lancaster means, comrade, by the way, gather authority, and people use vibration on quiet products, as they will not reject a short set of benefits for their pennies. So, the car "Volkswagen" is included in its own elementary due to transport, I will buy a low price, high economy and the European road, and "Kadilak" - high comfort, rozkish and prestige. Lyudina chose the goods, the supremacy of the authorities, which will give them the best satisfaction for the price, for the urahuvannya of their specific needs and resources.

Goods

Consume people, consume that drink, and think about selling goods for good satisfaction. The goods are visnachaєmo in such a way.

Product- everything that can satisfy the demand chi demand that will be consumed by the rink for adherence to uvagi, pribannya, vikorystannya chi living.

Acceptable, the woman sees the need for a garniture. Usi comrade, welcome to satisfy the demand, we call Vibor product range... The whole assortment includes cosmetics, new odyag, spa treatment, services of a cosmetologist, plastic surgery, etc. Not all comrades are the same world. Nayimovirnishe, in the first place there will be a cup of comrade and servants, available and cheap, such as cosmetic, dress a haircut.

Small. 1.1. Three stages of satisfying the needs

You can represent a specific product and a specific human will need yak kl, and the goodness of the product will be satisfied with the demand from the viglyad_ steps of the day. In fig. 1 shows the item A not satisfied X, product B satisfied with the chastity, and the goods Have- more. Have a wide variety of goods Have you will call yourself " ideal product».

If we increase the supply of goods to our clients, we will be more successful until the end of the day. Admittedly, a frosty forage will feed its own survivor, as the very level of fatty and malt is frosty to that. It is also acceptable that it is shown in Fig. 1.2 by a dot from the symbol "Ideal". If you want to ask for three competitive varieties of frost and date for the grade of fat and malt. The type of skin variety is represented by dots in Fig. 1.2. Variety B in a larger world, lower in the world, one in their own ideals of bazhani authorities. Yakshcho virobnik will be frosty, yak stand up to the closest ideal, lower grade B, the novelty is guilty of coming to the market more beautifully for a variety of varieties with the confusion of prices, the level of accessibility of those of their minds.

The moral of the field is that the virobniks are guilty of seeing them live, they want to sell the stink, consume them, and then open the goods, which are more satisfied with the consumers.

Understanding the "product" is not surrounded by physical objects. Anything can be called a commodity, if you want to give a service, so that you can satisfy your needs. Krim virobiv that service, it can be individuals, mice, organization, vision and ideals. Thanks for the fact, I’ll be surprised at the TV show, kudi virus at the tips, I’ll help you with the organizing ideas, I’ll help you. The first time the victorian term “product” is built unnatural for an hour, and you can substitute it for “ consumer of consumer», « zasib vidshkoduvannya"Abo" proposition". All words may be more valuable for young people.

Small. 1.2. Varieties of frost based on fat and malt indicators

Obmin

Marketing is not very popular if people want to satisfy their consumers and drink for additional exchange.

Obmin- the act of rejecting from be-someone bazhany ob'єkta propozitinu chogos natomist.

Obmin - one of the chotiroh methods, from which around the individual can be trimmed out of the object. For example, people can get hungry in the following ways: take care of themselves for the help of others, ribolves or picking fruits ( self-care), from whom to steal їzhu ( visit), viprositi її ( witchcraft) і, nareshti, propony for giving to you, be it for the gift, say, penny, іn the product, I like the service ( exchange).

Three tsikh chotir'oh ways to satisfy the needs of the most passages are possible. When new people are not allowed to encroach on the rights of others, not to be brought to the ground of virtue. Do not let it go viral on its own, be it a subject of the first need, just as it is, there is a smell of it. You can take a look at the speeches, you have mastered the stinks of goodness, and then you can remember them on the items that are broken and broken. Through the vіyna sukupne, the production of goods at the support of the growth.

Obmin is the main concept of marketing as a scientific discipline. For a voluntary exchange, you need to take five minds.

1. Storin maє buti yak minimum dvi.

2. The skin side is to blame for the fact that it could have given value to the other side.

3. The skin side is good enough for the delivery of your goods.

4. The skin side is absolutely vivid in accepting the vision of the other side.

5. The skin side of maє butti is singled out from the dignity of the mother to the right of the іnshoyu side.

The number of minds deprives you of the potential for exchange. And the axis of chi will be found in, to lay down for the sake of pleasing both sides of the minds. If the pleasure has been reached, it is possible to make a change, but as a result of the exchange of all the participants, the participants will receive a vigoda (for they don’t accept a shkodi), some skins from them will be vivid, or they will be seen, or they will accept the proposition.

Pleasure

Yaksho obmin is the main understanding of marketing as a scientific discipline, then the main unit in the field of marketing is for the sake of pleasure.

Pleasure- Commercial exchange of values between two sides.

For whoever needs it, side A gave botsi B ob'єkt X she rejected from her natomist ob'єkt Have ... Say, Jones gave Smit $ 400. that will dismiss the television set. The price is classic a penny, I want to see a penny as a commercial exchange of values is not necessary. At bartering land in exchange on TV, Jones give the refrigerator to Smeet. To replace goods in exchange for barter, you can exchange services, for example, if lawyer Jones will ask the doctor Smita to exchange for medical conditions (time 1.1).

Pleasing the transfer of a number of minds: one of two most important objects, one of the most important minds, of a good time of being involved, of being carried out. As a rule, please understand that it is protected by legislation.

For the sake of slowing down the transmission. When transferring the party A yes side B ob'єkt X, nothing can be otmuyuchi with a lot of natom_st. The transfer is made up of gifts, subsidies, grants, and also one of the forms of exchange. Adet’s handy gift rozrahovuє on that chi іnshu vigoda, taku, as a kindness to yourself, as soon as you think it’s guilty, or if you want to put your side in the camp of zobov'yazanoi. The professional donation from the family of the Gostro Foundation shows the motives of "mutual", which lie in the basis of the behavior of the victims, and avoid making a mistake because they are making fun of themselves. If you simply forget about the donors, or you don’t appear in your sight, then the fund will not be able to spend money on it. Through the whole professional development market, the last hour became an expanding concept of marketing, including the sphere of how to improve behavior for every hour, and how to learn behavior in the process of transmissions.

Врізання 1.1. Back to bartering
Through the high prices of thousands of people in the New States of America, they will turn to the primitive simple practice of barter. Bagato hto viyavlyak, you can see a commercial exchange of your goods and services for the needs of your comrades and servants. Lawyers, accountants, and accountants exchange services, and sprites of the minions of the new trade get their hair cut, write speeches to the cleaning service, take their teeth and pay off with those services that are not paid for. A number of members of a steadily growing number of clubs in natural exchange will be able to improve without any potential practices in commodity exchanges.

A number of great firms can also enter into barter trade. Some of the rockets that the Xerox company proposes to exchange 200 of its wall-mounted copy units at a rate of about 800 thousand. dollars for the required comrades, such as forks auto-avantazhuvachi and aviakvitki for their services, which are available from the services on the right. And there is nothing marvelous in the fact that special barter companies have already appeared, which will help others and companies to cooperate with commodity exchange operations. One of such companies is "Barter systems, ink." from Oklahoma-city - there are 62 commodity exchange centers in their own separate parts of the New States. In one of the sheets, specially selected groups from the 25-thousand contingent of the company's clients, the bullo and the beast: “Needed: a batch of milk powder, or a batch of maize plastics, in the out-of-the-way batch of 300 thousand. dollars in exchange for a litak of equal value ". For customers, who want to exchange goods for the sake of goods, such as barter organizing for the sake of EOM, and if you please, as for financial transactions, give loans. The salary of your servants stinks to pay pennies, protest for the zgoda of the warriors vvazhayut for brilliantly razplachuvat with them goods trivial koristuvannya that services.

When there is a transmission of the message, the risk is pragmatic to the reaction in response to that proposition. The reaction is not equal to the purchase of any commercial exchange. The political candidate bazhaє otrimate the voices of vibrations, the church wants to reach the growing number of paraphians, a group of huge actors - the one who is called “spryyattyam idei”. Marketing is based on the idea of being shattered by the desire to cope with any form of bazhan's general reaction of the central audit of any object, the service of some idea.

Philip Kotler (Philip Kotler, May 27, 1931, Chicago, USA) - Professor of International Marketing of the Food School and Management of J. L. Kellogg at the Pivnichno-Zakhidny University of the USA.

I have completed my Master's degree in Economics at the University of Chicago and the degree of Doctor of Philosophy. Yomu was awarded the honorary doctoral degree of the Stockholm University, the Zurich University, the Afinsky School of Economics, the DePol University and the School of Economics near Krakow.

13 March 2014 roku Fіlіp Kotler Buv honored the degree of honorary doctor of the Russian Economic University imeni G.V. Plekhanov.

Kotler's fathers lingered in the Russian Empire in the territory of Ukraine, and after the revolution of 1917 they fled to the United States.

Author of many books on marketing and management, over 100 articles for provincial magazines. A single author, three of them honored with the honorable prize Alpha Kappa Psi, was awarded for the most beautiful article for the Journal of Marketing. It’s a blessing to call the city for a great marketing contribution.

Yomu was awarded the honorary doctoral degree of the Stockholm University, the Zurich University, the Afinsky School of Economics, the DePol University and the School of Economics near Krakow. Prof. Kotler is the author and co-author of 15 books, in the middle of Marketing Management, named by the Financial Times as one of the 50 best business books ever written, as well as Social Marketing Places and The Marketing of Nations, as seen by The Free Press.

Among Dr. Kotler's top cities - The Paul D. Converse Award, presented to the American Marketing Association for "outstanding scientific contributions to marketing", as well as The Stuart Henderson Britt Award, which is awarded to a short marketer of rock (Marketer of the Year).

In 1985, Rotsi Vin was the first BUv honored with two significant cities: the title of short marketing rock awarded by the American Marketing Association, and The Award for Excellence in Health Care Marketing.

Dr. Kotler is a member of the Board of the American Marketing Association. There are many great companies in the United States of America and beyond the cordon for advice on the nutrition of the marketing strategy.

The main merit is in the fact that we have taken together and systematized all the knowledge about marketing, which was put before the ancient sciences. You can boldly say that he is the first to see marketing in an environment of specialty.

Yogo book "Fundamentals of Marketing" for 2009 was revised 9 times and in the awesome "Biblіyu" for marketing. You have seen a circulation of 3 million copies, 20 copies and a bibliography for marketing in 58 countries around the world.

Books (13)

Collection of books

Keeping in mind Kotler's big ideas, adapt your knowledge and tools to new problems and opportunities created by hypercompetition, globalization and the Internet.

Here, you will see for yourself the latest ideas, hope for a very short and visual form for reading, in direct marketing, global marketing and marketing on the Internet. You know the most successful strategists and tactics that can be victorious for solving new problems of the XXI century. - quick vitrates for the reward of new clients and the appearance of loyalty.

Since your marketing strategy is not a good idea, Kotler’s miscellaneous thoughts will give you hundreds of ideas for Sunday. Spend a few years from finding a marketing specialist for the year and update your market indicators tomorrow.

Yak conquer the land of that land

65% of the country's GDP is reduced by 600 mstakh. Philip Kotler, one of the most beautiful experts in marketing in the world, that brother Milton, an international marketing strategist, think about the plan, as a better way to expand your business, to suggest that you want to take it into account dovgostrokovyh vіdnosin іf mіskoy lordship bring you from the maybutnіm signnі perevagi.

Qiu book can read the leather book, which you want to protect the growth of your enterprise. Brother Kotler is justly involved in the active urbanization of the light economy and on the news of the growing cities of the country, which are developing, as on two key tendencies, like the presidents of the companies in the process of obeying the new people

Kinets of capitalism? 14 antidotes for ailments of the rink economy

The light has written enough books on capitalism. One is criticized, one is harrowing, and the third is trying to explain, like it’s pratsyu. Would you like to write one more now?

The author of the book, an all-round insight into marketing guru Philip Kotler, instilling capitalism from the child's aspects of human life: earning a penny, politics, hour, ecology. The baggage of the marketer's admission that knowledge, taken away from the Nobel Prize laureates from the economy, allows them to talk about the priestly promoters of the backwardness of the market system and the ways of the economy.

It’s not even more important to see capitalism, but to me that clarification of social and economic aspects of capitalism, like allowing you to reimagine the more evident about the system in which you live.

Lateral marketing: technology to give revolutionary ideas

Lateral marketing is a method of using non-standard market solutions. You will allow the development of new products, it is known that there are new markets and solutions that are good for us. You will find a lecture book on the introduction of lateral marketing into the practice of your company.

Without summing up, lateral marketing has become a key market concept of the 21st century, and managers will develop between their missions and sutta to increase the influx.

Marketing for state and large organizations

"Marketing for the sovereign and large-scale organizations" is a close-knit book, designated specifically for the government officials.

Take revenge on dozens of histories of the success of the state authorities of all types of people. All in all, expert Phillip Kotler and consultant for social marketing Nancy Li show that marketing is not just a statement of vitrate, but not just communes, but a complex of entering the life of a thunderbolt.

The book will get to know you with the basic ambushes of marketing a hundred-fold state-owned sphere; Kintsevuyu mete of the number of visits, before which and the idea of the authors is created, to increase the profitable part of the budget of the sovereign structure and to change the view of the state structure.

Marketing місць

Marketing місць. Received investments, enterprises, bags and tourists near the place, commune, region of the land of Europe.

"Marketing Misc" is the first book that proposes a systematic analysis of the reasons, through the abundance of European misconceptions, they were consumed at the twisted camp, and yes, the corny recommendations, as they were born in the new millennium.

The book is rich in the butt of European mists, which realizes the development strategy of addressing the problem of competition. Here є th great successes, which led to the stagnation of principles in the marketing of the mission, and the folding and gratuitousness of trying to compete for resources. The book proposes ways to go out from low versatile folding situations, in which a mission appears.

Marketing Basics

This book is in a popular, popular and accessible form to get to know you from the basics of marketing. At the bottom of the book, it’s a matter of fact to understand the theoretical views, but to add practicality to the real life and special methodical priyomy, so that you can lay down the material. Remaining special to rob the book is not deprived of cinnamon for students, but for children.

Marketing Basics

Nine good news of Philip Kotler's "Basics of Marketing" book, written all at once from Harry Armstrong. The author didn’t know better than to write a handful of marketing. All at once I went into the organization and I will really want to get more expensive from light marketing. However, the light style of the Wiklad is not the only revelation of the book.

The authors have already reportedly described the revolutionary changes that are being brought up by the marketing on the cob of a new thousand years in front of new technologies. In general, see the skin section and learn about the peculiarities of the Internet access for specific purposes and close the knowledge, with the help of special information. And the main problems and the prospects for the victoriousness of the possibilities, as and earlier, are seen in the same section.

Personal branding

Technology to achieve special popularity.

Visoka popularity has become a commodity, so I have a great deal of value in all the world. How to re-make people, how to lose popularity, on brandy? How can you save your popularity?

The author of the book gives an opinion on nutrition, analyzing the history of the success of such brands, such as Donald Trump, Joan Rowling, Arnold Iartzenegger, Warren Buffett, Kristina Agilera, Devid Beckham Jochem, Rudin Baghem

Authors of the report, as representatives of show business, plastic surgeons, politicians, science, sportsmen can victorious development channels - websites, blogs, TV-backs, friends of ZMI - the community of communities of audiences.

Pratsuyuchi over the book, I cherish a number of principles. Її maє buti tsіkavo chitati. All the main moments that are needed by the nobility and the everyday market, and the peasant community are at their disposal. The development of the development is logical from chapter to chapter. Viklad maє ґruntuvatisya on tribute to scientific doslіdzhen, and not on the sensitive basis of those domislahs and buti we will focus on the problems of management. My meta is to educate the reader to the highest quality solutions in the field of marketing.